* Education for the public and our members
* Promotion of Best Practices in resident care, business standards, and employee safety
* Collaboration between the Saskatchewan Ministry of
Health and Personal Care Homes that recognizes the value of our services for seniors
* Advocacy for our members and for Personal Care Homes
* Communication among stakeholders
* Growth in our membership, our voice, and our ability to carry out our vision and mission
* Improvement in accessibility of Personal Care Homes for all Saskatchewan seniors.